There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.

“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).