The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
Category: Advertising
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…
The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
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How they did it: Building the Best of the Best of Contests at Omaha Magazine
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
How to talk to advertisers about AI
Too little attention has been given by the media to how AI is impacting advertisers. If you are worried about a zero-click future on Google…...
Will newsletter advertising replace website advertising – and how soon?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Four publishers who turned newsletters into a core revenue stream
To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newslett…
The newsletter takeover model succeeds at Insightful Accountant
A version of the "newsletter takeover" is showing significant increases in newsletter revenues, especially for companies running more than multipl…
How the newsletter first model paid off for a local publisher
Newsletter ad sales are the most underutilized source of revenues for niche media companies.
Almost all have a newsletter, and 73 percent of niche…
How they did it: Sample boxes create high-margin revenue streams
You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online…