Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Category: B2B
Zero to 10,000 in one year: How NPB used WIZA to build its audience
When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards fro…
Will newsletter advertising replace website advertising?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Four publishers who turned newsletters into a core revenue stream
To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newslett…
The newsletter takeover model succeeds at Insightful Accountant
A version of the "newsletter takeover" is showing significant increases in newsletter revenues, especially for companies running more than multipl…
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…
Parking Today revamps its Buyer’s Guide
Buyers' Guides are increasingly important for niche media.
They are appreciated by audiences, provide a gateway drug to larger sales, but also pro…
How they did it: Sample boxes create high-margin revenue streams
You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online…
Peer-to-Peer Virtual Roundtable: Innovations in Event Strategies
Live events generate significant revenue, foster powerful audience engagement, and present numerous content opportunities. Some niche publishers have taken the lead and evolved an event-first…
2025 Niche Media Conference: Google Zero means building the owned audience
A growing sense of urgency is bubbling up in the niche media industry about aggressively growing the owned audience, or, simply put, the email list.…