What kind of B2C publisher are you – and why it matters
Here’s the data point that got every B2C publisher’s attention around the turn of the year: Google referral traffic dropped roughly 38% YOY in November,…
Category: B2C
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
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How they did it: Building the Best of the Best of Contests at Omaha Magazine
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
How to talk to advertisers about AI
Too little attention has been given by the media to how AI is impacting advertisers. If you are worried about a zero-click future on Google…...
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Will newsletter advertising replace website advertising?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Four publishers who turned newsletters into a core revenue stream
To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newslett…
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…