Advertising, B2B, B2C, Newsletters

Four publishers who turned newsletters into a core revenue stream

Alisa Cromer July 2, 2025

To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newsletters get three things right:

A. Content/frequency/audience B. Products, and C. Techstack

Four publishers who get these three factors right explained how they built their models.

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Categories: Advertising, B2B, B2C, Newsletters

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Marketers turning to magazines: These 7 reports show why

Top reasons marketers are returning to print

Alisa Cromer October 11, 2023

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

Best visual ideas for sales promotions: A showcase

We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.

Alisa Cromer September 10, 2024

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