Advertising, B2B, Newsletters

The newsletter takeover model succeeds at Insightful Accountant

Alisa Cromer June 10, 2025

A version of the “newsletter takeover” is showing significant increases in newsletter revenues, especially for companies running more than multiple newsletters a week who do not want to sell exclusive sends.

One exxample is deployed by Gary DeHart, publisher and owner of the online/only Insightful Accountant.
The model drive nearly half of the the companies annual revenue.

The devil is in the strategic details that make this work.

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Categories: Advertising, B2B, Newsletters

Four publishers who turned newsletters into a core revenue stream

To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newsletters get three things right:

A. Content/frequency/audience B. Products, and C. Techstack

Four publishers who get these three factors right explained how they built their models.

Alisa Cromer July 2, 2025

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Will newsletter advertising replace website advertising – and how soon?

Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the future?

While print, events, and apps are largely immune to drops in organic web traffic, niche media that rely on organic search to power online display advertising or subscription sales are at risk. Experts estimate a 66% drop in organic search traffic over the next two years. It's already happening.

Alisa Cromer July 3, 2025

Simpler Digital pricing & Packaging – Worksheets Included

We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals. Here's how to do it, with three overall revenue models that all have built-in scarcity. Copy and make them your own.

Alisa Cromer September 13, 2023

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