Advertising, Directories & Marketplaces, Newsletters, Revenue models

Newsletter business guru James Cridland tells all

Alisa Cromer May 19, 2024

What does Podnews.net know that you don’t? How about how to monetize a newsletter to the tune of an esimated $600,000 in about an hour a day.

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Categories: Advertising, Directories & Marketplaces, Newsletters, Revenue models

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

The confounding simplicity of Industry Dive

The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.

Alisa Cromer January 26, 2024

Four publishers who turned newsletters into a core revenue stream

To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newsletters get three things right:

A. Content/frequency/audience B. Products, and C. Techstack

Four publishers who get these three factors right explained how they built their models.

Alisa Cromer July 2, 2025

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

The Gist: October’s insider dose of Niche Media Buzz

Trending Statistica projects declines in print magazine circulation of 10.9% by 2024. Newsletters have become a top revenue producer for niche media, especially for newsletter sales guru…

Alisa Cromer August 30, 2024

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