Member profile: The next phase as Custom Publisher in Texas

Rodney Hand, publisher of the Addison Magazine in the North Dallas Corridor and Patron Magazine, is one savvy entrepreneur who leveraged his magazine publishing expertise into a lucrative custom publishing contract – along with the nation’s largest amateur volleyball tournament. 

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White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Top B2C affiliate networks

Affiliate networks and programs (created by a single company) are typically super simple to join. It takes a few steps that can be accomplished in a few minutes, followed by a brief wait period. The larger stores may also require approval. But after that, any admin with access can conduct a search, grab a link, and insert it in a story or button.

Some networks have additional features, such as adding price comparisons between stores, live support, and useful reporting, but the most important factor is the relevance of the store to your niche content. Here is a list of the top networks, and how to find other programs that support your niche. Pleases join as a member to access this content.

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