Will newsletter advertising replace website advertising?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Four publishers who turned newsletters into a core revenue stream
To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newslett…
The newsletter takeover model succeeds at Insightful Accountant
A version of the "newsletter takeover" is showing significant increases in newsletter revenues, especially for companies running more than multipl…
Four Templates to make events more organized
Use these four core critical event documents to make your events turnkey and more organized, and track margins more easily.
Included are template…
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…
How they did it: Top content marketing strategies from niche publishers
The Niche Revenue Survey identified Content Marketing as one of the most under-developed revenue sources for niche media.
But some successful nich…
7 AI prompts from Ryan Dohrn that will change how you work
I was on hand as Ryan Dohrn, producer of the 2025 Niche Media Conference - and head of Brainswell Media sales consulting - took center stage on …
Parking Today revamps its Buyer’s Guide
Buyers' Guides are increasingly important for niche media.
They are appreciated by audiences, provide a gateway drug to larger sales, but also pro…
Why reading the print news on TikTok is a thing
An increasing number of TikTok stars have earned their viral wings reading the news from the newspaper directly into the ears of GenZ news neophytes…
How the newsletter first model paid off for a local publisher
Newsletter ad sales are the most underutilized source of revenues for niche media companies.
Almost all have a newsletter, and 73 percent of niche…