Mobile app, High deliverability, Membership onboarding.
While Substack does not have built-in ad tools, Pavers provides an ad network for Substack creators. Some creators add logos and text for native-style ad sales.
Use cases:
Press Gazette is a large European B2B media site that uses Substack's free level to send its emails, but sells paid subscriptions to content on its own website.
Pricing:
Free unless selling subscriptions.
Average Fee Breakdown (for a $5/month sub)
*Substack platform fee (10%): $0.5
Stripe processing (2.9%): ~$0.15
Flat Stripe fee: $0.30
Stripe billing fee (0.7%): ~$0.035
Total deductions: ~$0.985 (19.7% of gross)
Net to creator: ~$4.01 per subscriber per month (approximate based on typical figures)
