How one publisher uses video and management strategies to gain employee and audience trust.
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James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 2024. This made him the top overperformer in newsletter advertising in the 2025 Niche Revenue Survey, and points the way for other media planning to grow their newsletter advertising.Â
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?Â
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals. Here's how to do it, with three overall revenue models that all have built-in scarcity. Copy and make them your own.
There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…
Top reasons marketers are returning to print
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