Audience Building, Memberships & Subscriptions, Newsletters

The new metrics: Email/website visitors & direct traffic%

alisa
Alisa Cromer July 12, 2025

The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical: 

• Email Subscribers/Website visitors

• Direct traffic as a percentage of website traffic. 

• Email subscribers as a percentage of market

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Categories: Audience Building, Memberships & Subscriptions, Newsletters

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