Advertising, B2C

Understanding the new generation of advertisers

Alisa Cromer April 30, 2023

The new generation of business owners – especially at the local level – is younger, digital first, and more interested in marketing than ever before. In fact, they are fueling the first growth in local spend since the great recession. However, they are younger, less experienced in marketing, and want different things from media. Here’s the research on this group and how to appeal to them. Please become a member to access this and other reports in the Resource Center.

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Categories: Advertising, B2C

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Marketers turning to magazines: These 7 reports show why

Top reasons marketers are returning to print

Alisa Cromer October 11, 2023

What’s in your Techstack? The best tech tools for any project

What are your working on? Save time by finding the best tech tools from all the reports from the last year in NPB's achive.

Alisa Cromer February 10, 2025

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

Shopping for the perfect niche market? Consider a small town

For publishers looking for their next niche start-up or acquisition, a list of small towns may be a great place to start. As Ryan Dohrn, CEO of Brainswell Media, put it, "The smaller the niche, the more valuable it is."

But which small towns make great media niches? Join as a member to continue reading, and for all access to premium reports in the resource center.

Alisa Cromer June 20, 2023

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

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