Advertising, AI, Audience Building, B2B, B2C, Newsletters

Will newsletter advertising replace website advertising – and how soon?

alisa
Alisa Cromer July 3, 2025

Is the Morning Brew model  – $20M revenue from newsletters – poised to become a template for media to thrive – and in some cases to survive – in the future?

While print, events, and apps are largely immune to drops in organic web traffic, niche media that rely on organic search to power online display advertising or subscription sales are at risk.  Experts estimate a 66% drop in organic search traffic over the next two years. It’s already happening.

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Categories: Advertising, AI, Audience Building, B2B, B2C, Newsletters

Related Articles

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

alisa
Alisa Cromer January 1, 2024

Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

alisa
Alisa Cromer August 16, 2023

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