How to earn incremental revenues with affiliate sales

Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies representing brands.

But what about smaller niche verticals and B2B media?

Affiliate expert Adam Reimer, who consults with media on affiliate sales for media like Hearst and Buzzfeed contends that smaller niche media have the advantages of both exclusivity of content and audiences.

Publishers don’t need a full-scale review site; they can populate existing content with links that make the story more useful to readers – and start earning commissions.(Please join as a member to continue to read this report).

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Top B2C affiliate networks

Affiliate networks and programs (created by a single company) are typically super simple to join. It takes a few steps that can be accomplished in a few minutes, followed by a brief wait period. The larger stores may also require approval. But after that, any admin with access can conduct a search, grab a link, and insert it in a story or button.

Some networks have additional features, such as adding price comparisons between stores, live support, and useful reporting, but the most important factor is the relevance of the store to your niche content. Here is a list of the top networks, and how to find other programs that support your niche. Pleases join as a member to access this content.

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

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