How they did it: 80% of this national B2B media’s revenue comes from events
At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company …
Month: November 2025
How Gardner Business Media deprioritized Google to create killer new revenue models
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Go…
Parking Today competes with two much larger events with this reboot
When Uhlenhaker purchased the company, PIE was experiencing subpar vendor-to-attendee ratio and lackluster programming.
After 25 years, the confere…
Business Executive Travel launches boutique B2B event
After Jerry Allison's magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable …
Builder Innovator secures event niche by arranging 1600+ private meetings
In a crowded market of builder expos, Builder Innovator Summit carved out a niche-within-the-niche with its events strategy. The formula includes fu…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…