Advertising, B2C

Exclusivity Sales tactics from national Nitch Publisher of the Year

Alisa Cromer June 18, 2023

Niche Media Conference attendees learned how one publisher uses exclusivity for every product, including digital services, by limiting the number of packages sold.

It may sound counter-intuitive to have “less to sell” but it also creates FOMO, obtains longer-term contracts and cuts down on time spent making the sale.

Mike Dragosavich, CEO of Spotlight Media Magazines and National NichMedia Publisher of the Year, knows a thing or too about selling niche media. Based in Fargo, ND, his company publishes Fargo Monthly Magazine, Bison Illustrated, Biz-man, Inc, and Trendsetters Magazine, as well as running a digital agency.

Dragosavich said he creates exclusivity for any media product and argued the tactic that can be applied by nearly any kind of niche publisher, whether B2B, B2C, or an association magazine.

There are a variety of ways to do it. Please join as a member to continue reading this report and Peer-shared research in the Resource Center.

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Categories: Advertising, B2C

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