B2B, Events, Revenue models

Case study: Reverse Expo Adds $40,000 to B2B events

Alisa Cromer June 15, 2023

A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large share of company revenues. Here’s how they did it.

MD Publishing’s mission is to keep medical equipment professionals and healthcare employees up-to-date on industry news. It serves three niche verticals: biomedical engineers, nurses, perioperative professionals, and imaging directors and managers. Four glossy publications generate approximately 50% of their annual revenue, but this company also provides six conferences, three webinar series, and consulting services. Here’s their formula that turned speed dating-style reverse expos into revenues (Please become a member to continue reading).

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Categories: B2B, Events, Revenue models

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

Alisa Cromer August 16, 2023

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024