How they did it: Building the Best of the Best of Contests at Omaha Magazine
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
Category: Audience Building
The new metrics: Email/website visitors & direct traffic%
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:
…
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
Zero to 10,000 in one year: How NPB used WIZA to build its audience
When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards fro…
Will newsletter advertising replace website advertising – and how soon?
Is the Morning Brew model - $20M revenue from newsletters - poised to become a template for media to thrive - and in some cases to survive - in the …
Advertise to grow the email list? Shanfelt says yes.
Sure, Eric Shanfelt, CEO of Nearview Media consulting told the audience at the 2025 Niche Publishing Conference, "The number one job of your website i…
Why reading the print news on TikTok is a thing
An increasing number of TikTok stars have earned their viral wings reading the news from the newspaper directly into the ears of GenZ news neophytes…
2025 Niche Media Conference: Google Zero means building the owned audience
A growing sense of urgency is bubbling up in the niche media industry about aggressively growing the owned audience, or, simply put, the email list.…
How to find competitive audience data using Similar Web
Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your c…