How they did it: 80% of this national B2B media’s revenue comes from events
At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company …
Category: B2B
How Gardner Business Media deprioritized Google to create killer new revenue models
Gardner Business Media had spent a decade, involving editors, consultants, full-time team members, and specialty software in an effort to appease Go…
Parking Today competes with two much larger events with this reboot
When Uhlenhaker purchased the company, PIE was experiencing subpar vendor-to-attendee ratio and lackluster programming.
After 25 years, the confere…
Business Executive Travel launches boutique B2B event
After Jerry Allison's magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable …
Builder Innovator secures event niche by arranging 1600+ private meetings
In a crowded market of builder expos, Builder Innovator Summit carved out a niche-within-the-niche with its events strategy. The formula includes fu…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…
The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
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How to talk to advertisers about AI
Too little attention has been given by the media to how AI is impacting advertisers. If you are worried about a zero-click future on Google…...