2025 Niche Media Conference: Google Zero means building the owned audience
A growing sense of urgency is bubbling up in the niche media industry about aggressively growing the owned audience, or, simply put, the email list.…
Category: B2C
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
CFMG leverages magazine skills to provide digital services
A publisher who outperforms in selling digital services explains his strategy for products and pricing,
At ParentsCanada custom content is the bread winner
ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small co…
5 steps for publishers to create search independence
Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a …
The radical authenticity of Kenny Katzgrau
How one publisher uses video and management strategies to gain employee and audience trust.
Five independent sources show print marketing effectiveness
Here's a round-up of the latest research - including from online-only marketing blogs which are now promoting print as the new, new thing.
MeetUp hacks for publishers
Most publishers use  META, X and LinkedIn to help build audiences.  MeetUp, however, has unique strengths publishers often overlook. Here’s how to…
Two niche publishers selling memberships and courses
For some niches, e-books and webinars are designed to capture an email or sell sponsorships.
But this is not always the case. A few creative media …