How the newsletter first model paid off for a local publisher
Newsletter ad sales are the most underutilized source of revenues for niche media companies.
Almost all have a newsletter, and 73 percent of niche…
Category: B2C
Foodie publisher’s online marketplace is the secret sauce for revenues
Joe Spector founded the Local Palate, the magazine for southern culture and cuisine in Charleston, South Carolina without any media experience 14 year…
Niche Publishers Crush Newsletter Engagement Levels
In Part 1 of the roundtable, we reviewed the new 2026 Newsletter Survey benchmarks for Audience Size and Ad pricing. Part 2 is designed as a publish…
2025 Niche Media Conference: Google Zero means building the owned audience
A growing sense of urgency is bubbling up in the niche media industry about aggressively growing the owned audience, or, simply put, the email list.…
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
At ParentsCanada custom content is the breadwinner
ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small co…
5 steps for publishers to create search independence
Some publishers are suing Google, others are cutting deals to get paid for AI to ingest their content. The rest are just waiting it out. We outline a …
The radical authenticity of Kenny Katzgrau
How one publisher uses video and management strategies to gain employee and audience trust.
Five independent sources show print marketing effectiveness
Here's a round-up of the latest research - including from online-only marketing blogs which are now promoting print as the new, new thing.