Understanding the new generation of advertisers
The new generation of business owners - especially at the local level - is younger, digital first, and more interested in marketing than ever before. …
Category: B2C
Three sponsored content packages (and marketing tips)
It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.
We’ve su…
Dropping the magazine for an all-digital sales model
For publishers selling digital packages it helps to see models from other media companies. Here's an example of digital-only packages from a company t…
Annual Faces magazines are revenue winners
For publishers looking for a high revenue, high margin initiative, “Faces,” an annual high-end magazine, can deliver both.
The coffee-table-s…