How Active Norcal builds, prices & packages 20 million social follows
When Zach O'Brien attended his first Niche Media Conference ten years ago, he was inspired to found ActiveNorcal, a bi-monthly magazine on outdoor act…
Category: B2C
Case study: How to add a title with a 50% margin
The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge marg…
Understanding the new generation of advertisers
The new generation of business owners - especially at the local level - is younger, digital first, and more interested in marketing than ever before. …
Three sponsored content packages (and marketing tips)
It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.
We’ve su…
Dropping the magazine for an all-digital sales model
For publishers selling digital packages it helps to see models from other media companies. Here's an example of digital-only packages from a company t…
Annual Faces magazines are revenue winners
For publishers looking for a high revenue, high margin initiative, “Faces,” an annual high-end magazine, can deliver both.
The coffee-table-s…