Participate in receiving the new 2024 Niche Media Benchmarking report and be invited to a round-table to ask overperformers how they did it. Information is only used in the aggregate. However, all publishers are invited to meet eachother at the roundtables.
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.
What are your working on? Save time by finding the best tech tools from all the reports from the last year in NPB's achive.
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.
“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).
I was on hand as Ryan Dohrn, producer of the 2025 Niche Media Conference - and head of Brainswell Media sales consulting - took center stage on the last day to give publishers a few last life-altering AI prompts.
There is no way to actually convey the "aha!" moment without actually using ChatGPT, but after testing these prompts at NichePublisher.biz I can attest that these prompts will make their way into your work habits.
Here’s how Dohrn proposes using ChatGPT (or the AI tool of your choice):
The good, the bad and the ungly and the prompts to do it for creating a newsletter from your own content
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