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How he did it: Interview with James Cridland, founder of Podnews.net
James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.
First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.
Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.
The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.
Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.
How to earn incremental revenues with affiliate sales
Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies representing brands.
But what about smaller niche verticals and B2B media?
Affiliate expert Adam Reimer, who consults with media on affiliate sales for media like Hearst and Buzzfeed contends that smaller niche media have the advantages of both exclusivity of content and audiences.
Publishers don’t need a full-scale review site; they can populate existing content with links that make the story more useful to readers - and start earning commissions.(Please join as a member to continue to read this report).
Newsletter business guru James Cridland tells all
What does Podnews.net know that you don't? How about how to monetize a newsletter to the tune of an esimated $600,000 in about an hour a day.
How do you compare to other Niche Publishers? 30+ new data points! Participants only.
Hey guys, Let’s get started! We’re studying what is going on inside niche publishing companies with an all new survey. This is your chance to…
White paper: Recent research on the value of print advertising
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.