Audience Building, B2C, Events, Newsletters

Meetups overlooked by niche publishers?

Alisa Cromer July 11, 2025

Using Meetup to help build email lists is an overlooked social media strategy.

The platform is similar to Facebook groups; the difference is that subscribers are super engaged—they’re signing up to attend events or online calls. Also unlike Facebook, publishers can get emails from about 60% of participants. At least that was the experience when testing this approach. Also unlike Facebook, publishers can get emails from about 60% of participants. At least that was the experience when testing this approach.

For virtual meetings publishers can form a professional network and buy cities at $35 a month per city.

For local publishers who create or sponsor local events, this is an easy way collect emails from attendees they may never otherwise connect with, even at sponsored events, and all year long.

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Categories: Audience Building, B2C, Events, Newsletters

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Using MeetUp to Promote Virtual Events

MeetUp’s platform is a great way to build a new email list while promoting national B2C and B2B virtual events.
This report walks you through what categories work, meeting strategies, how to build a national network, costs involved, how to harvest emails and convert paid subscribers, and pros and cons.

Alisa Cromer December 6, 2023

Marketers turning to magazines: These 7 reports show why

Top reasons marketers are returning to print

Alisa Cromer October 11, 2023

Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

Alisa Cromer August 16, 2023

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

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