Sponsored content packaging samples

Check out these media kits for content marketing.

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Three sponsored content packages (and marketing tips)

It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.

We’ve summarised a few of the tips to visualize and package sponsored content from two of the masters: Spotlight Media and Editor & Publisher Magazine, with downloads to their presentations available on their websites. Spotlight has even given permission to copy and edit his sales packages and brochures for content marketing using Canva. Please become a member to access this and all reports in the Resource Center.

How Niche media use text channels

There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.

“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).

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