Sponsored content packaging samples

Check out these media kits for content marketing.

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Three sponsored content packages (and marketing tips)

It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.

We’ve summarised a few of the tips to visualize and package sponsored content from two of the masters: Spotlight Media and Editor & Publisher Magazine, with downloads to their presentations available on their websites. Spotlight has even given permission to copy and edit his sales packages and brochures for content marketing using Canva. Please become a member to access this and all reports in the Resource Center.

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print? 

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

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