Advertising, B2C, Techstack

A sales rep reviews Broadstreet’s ad tech

Alisa Cromer October 20, 2023

A sales rep reviews Broadstreet’s ad tech, and shows how creating her own ads from templates has made her “twice as effective.” The key: Multiple spec ads in live preview mode on the first call.

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Categories: Advertising, B2C, Techstack

What’s in your Techstack? The best tech tools for any project

What are your working on? Save time by finding the best tech tools from all the reports from the last year in NPB's achive.

Alisa Cromer February 10, 2025

This is Lauren. You hired her. Now what?

Let’s call her Lauren. A smart, motivated, educated millennial at an age somewhere between 28 to 42 today. Don Harkey of People Centric Consulting outlined…

Alisa Cromer November 24, 2024

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

The 4 pillars of digital pricing and packaging: Selling in blocks

An excellent Digital Ad Pricing and Packaging webinar shared by Kenny Katzgrau, publisher and of Broadstreet's Ad manager, gives critical insights into the age-old problem: What should we charge for digital ad and sponsored content packages?

Alisa Cromer November 16, 2023

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