Techstack

Using YAMM for a gmail merge

Alisa Cromer September 24, 2024

A quick way to personalize 100 emails at once to reference their interest or your relationship is to simply use Google sheets. Here’s a quick hack.

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Categories: Techstack

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

Q&A: Can we use WIZA to get to 10,000 emails quickly?

Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.

Alisa Cromer May 20, 2023

An interview with Justin Pardee, Raincross Gazette

Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 2024. This made him the top overperformer in newsletter advertising in the 2025 Niche Revenue Survey, and points the way for other media planning to grow their newsletter advertising.

Alisa Cromer January 13, 2025

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Simpler Digital pricing & Packaging – Worksheets Included

We created some worksheets in Google Sheets to use to create digital ad pricing and packages that are unique, high value, and meet your revenue goals. Here's how to do it, with three overall revenue models that all have built-in scarcity. Copy and make them your own.

Alisa Cromer September 13, 2023

The radical authenticity of Kenny Katzgrau

How one publisher uses video and management strategies to gain employee and audience trust.

Alisa Cromer March 30, 2024

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