Audience Building, B2B, Newsletters

Zero to 10,000 in one year: How NPB used WIZA to build its audience

Alisa Cromer July 10, 2025

When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards from its conference.

It would not be enough to quickly build the minimum of 10,000 B2B emails needed to power its newsletter-first model.

The strategy that succeeded at scale was to use WIZA to find emails for publishers found on LinkedIn Sales Navigator. Here’s how it works:

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Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.

Categories: Audience Building, B2B, Newsletters

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

Q&A: Can we use WIZA to get to 10,000 emails quickly?

Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.

Alisa Cromer May 20, 2023

The Ultimate Guide to Selling Lead Magnet Advertising

Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.

First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.

Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.

The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.

Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.

Alisa Cromer August 6, 2025

Four publishers who get these three factors right explained how they built their models.

Alisa Cromer July 2, 2025

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