Audience Building, B2B, Newsletters

Zero to 10,000 in one year: How NPB used WIZA to build its audience

Alisa Cromer July 10, 2025

When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards from its conference.

It would not be enough to quickly build the minimum of 10,000 B2B emails needed to power its newsletter-first model.

The strategy that succeeded at scale was to use WIZA to find emails for publishers found on LinkedIn Sales Navigator. Here’s how it works:

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Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.

Categories: Audience Building, B2B, Newsletters

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

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Q&A: Can we use WIZA to get to 10,000 emails quickly?

Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.

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With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

10 steps to find advertiser leads using WIZA

If you’ve ever wanted to find someone’s email, or a leads list with emails in bulk, this is a great way to do it.

You will need purchase some credits from WIZA, and upgrade to LinkedIn’s Sales Navigator. Use SalesNavigator to conduct the search. Then use the WIZA icon, now integrated into Sales Navigator, to match the search results with emails, save them to your WIZA account, and provide a download to CSV.

Alisa Cromer June 17, 2024

The confounding simplicity of Industry Dive

The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.

Alisa Cromer January 26, 2024

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