Advertising, AI, Techstack

10 steps to find advertiser leads using WIZA

Alisa Cromer June 17, 2024

If you’ve ever wanted to find someone’s email, or a leads list with emails in bulk, this is a great way to do it.

You will need purchase some credits from WIZA, and upgrade to LinkedIn’s Sales Navigator. Use SalesNavigator to conduct the search. Then use the WIZA icon, now integrated into Sales Navigator, to match the search results with emails, save them to your WIZA account, and provide a download to CSV.

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Categories: Advertising, AI, Techstack

Q&A: Can we use WIZA to get to 10,000 emails quickly?

Here are 12 hacks for using WIZA without getting blocked by an ESP or spamming your audience.

Alisa Cromer May 20, 2023

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

The Ultimate Guide to Selling Lead Magnet Advertising

Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.

First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.

Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.

The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.

Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.

Alisa Cromer August 6, 2025

Zero to 10,000 in one year: How NPB used WIZA to build its audience

When NichePublisher.biz got started in 2023 , there was only a small list shared by a niche media association along with a stack of business cards from its conference.

It would not be enough to quickly build the minimum of 10,000 B2B emails needed to power its newsletter-first model.

The strategy that succeeded at scale was to use WIZA to find emails for publishers found on LinkedIn Sales Navigator. Here's how it works:

Alisa Cromer July 10, 2025

Niche Media Events Starter Kit

All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, with examples from the field. It also includes downloadable materials you can use and edit, including an event p&l, merchant contract, merchant packet and day-of-event checklist. Please join as a member to access this report and other practical resources to grow revenues in the resource center.

Alisa Cromer August 16, 2023

The confounding simplicity of Industry Dive

The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.

Alisa Cromer January 26, 2024

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