Advertising, Techstack

How publishers can optimize their LinkedIn profile

Alisa Cromer May 11, 2023

Are sellers optimizing LinkedIn for their next job or their next customer?

That was the question posed by Colleen McKenna, Founder and CEO of Intero Advisory, to attendees of the 2023 Niche Media Conference. Intero provides LinkedIn training for publishers and other companies, specializing in what she calls “deep selling.”

Too often, sales and other executives optimize their profile for their next job without realizing how critical their LinkedIn profile is to the process of B2B sales, she said.

“Positioning for B2B selling is in trouble,” she said. “Only 5% of the buyer’s journey is spent with the salesperson.” The first thing to do is work on the LinkedIn profile. In this report, she shows why and how to do it. Please join as a member to continue reading.

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Categories: Advertising, Techstack

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

How your website can generate more media kits leads

Most advertisers will check out the website in their pre-purchase research.

Are advertisers important to you?

We followed the customer journey on the websites of 30 niche magazines from around the country and gathered examples of features that made the experience better motivated us to make contact with the team - and what left us slightly frustrated and uninspired.

Included in this report are survey results, examples of features that worked, and a check list to update your website for more sales in 2024.

Please join as a member to access this report.

Alisa Cromer June 20, 2023

How Niche media use text channels

There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.

“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).

Alisa Cromer August 2, 2023

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

The confounding simplicity of Industry Dive

The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.

Alisa Cromer January 26, 2024

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