AI, Audience Building, Techstack

AI from HeyNota.com creates an e-newsletter in minutes

Alisa Cromer January 27, 2024

Using AI plus your own content to create a newsletter only takes a minute and is hulicination free. Here’s how to do it using SAAS in BETA from Heynota.com.

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Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.

Categories: AI, Audience Building, Techstack

White paper: Recent research on the value of print advertising

How should niche media, dominated by magazine brands, talk to advertisers about the value of print?

It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.

Alisa Cromer January 1, 2024

Niche Revenue Benchmarks: Key Findings and Growth Opportunities

The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.

Alisa Cromer January 3, 2024

How he did it: Interview with James Cridland, founder of Podnews.net

James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.

Alisa Cromer January 6, 2024

How Niche media use text channels

There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.

“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).

Alisa Cromer August 2, 2023

With 12 revenue models, which combinations work?

There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…

Alisa Cromer January 5, 2023

Four publishers who turned newsletters into a core revenue stream

To turn newsletter revenues into 30% or more of company revenues requires a shift in thinking. These four publishers with major revenues from newsletters get three things right:

A. Content/frequency/audience B. Products, and C. Techstack

Four publishers who get these three factors right explained how they built their models.

Alisa Cromer July 2, 2025

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