So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher?
Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.
Connect with top publishers
Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate, and insurance.
The success of a course aimed at manual laborers, such as paving, sounds counter-intuitive.
However, just because some jobs don't require college or vocational education, take place offline, and are considered "unskilled" doesn't mean they are. Here's one publisher repurposed an archive of how-to-content into online courses. Indluded, platform used, and how he did it with no additional employees.
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche advertisers, and how they did it.
First, to define the terms: A lead magnet is simply gated information a publisher creates that is valuable enough to persuade the audience to leave their contact information.
Advertisers will invest 2 to 5x the cost of a major campaign and in some cases $30,000 to $50,000 - for publishers to create the content, host the lead capture page or system, and deliver the leads generated. They, too, are worried about Google Zero.
The Lead Magnet itself could be a white paper, e-book, video, podcast, or webinar — as long as there is a “hook” that attracts the audience to exchange their contact info for access.
Steal these ideas: Below is a list of the most powerful peer-shared ideas for lead magnet campaigns from case studies and research.
James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online magazine for the cooking industry, have gotten into the game. Even The Local Palate, the food culture magazine of the south, sees gift boxes as a high margin source for significant incremental revenues and brand extension. Here's how they do it, including different concepts, cost, pricing and fulfillment.
An increasing number of TikTok stars have earned their viral wings reading the news from the newspaper directly into the ears of GenZ news neophytes.
One of them is The Print Princess, Kelsey Russell, a Brooklyn-based influencer who gained attention by reading articles from The New York Times aloud on TikTok, aiming at a GenZ audience.
At the 2025 Niche Media Conference Russell explained to an audience of mostly pint magazine publishers exactly what is going on, and how to get into the game.
The 2025 Niche Revenue Benchmark report gives new metrics for rev@employee and title, plus the five top opportunities for niche publishers, and key tips from over-performers. Think you know niche media? This report will keep you up to date on where the industry is headed, with links to case studies on publishers who are overperforming. Leave with practical strategies to grow the most valuable revenue streams.
Please confirm you want to block this member.
You will no longer be able to:
Please allow a few minutes for this process to complete.
