How they did it: 80% of this national B2B media’s revenue comes from events
At American Business Media (ABM), an online media and events company for loan originators, dozens of local and national events produce 80% of company …
Category: Events
Parking Today competes with two much larger events with this reboot
When Uhlenhaker purchased the company, PIE was experiencing subpar vendor-to-attendee ratio and lackluster programming.
After 25 years, the confere…
Business Executive Travel launches boutique B2B event
After Jerry Allison's magazine, Business Travel Executive, barely weathered Covid, he went on to launch a small private event that was profitable …
Builder Innovator secures event niche by arranging 1600+ private meetings
In a crowded market of builder expos, Builder Innovator Summit carved out a niche-within-the-niche with its events strategy. The formula includes fu…
How they did it: Designer Showhouses generate $1 million+ in revenue
Atlanta Homes & Lifestyles, a magazine dedicated to the local luxury housing and design market, has created an innovative events strategy, starting wi…
Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Four Templates to make events more organized
Use these four core critical event documents to make your events turnkey and more organized, and track margins more easily.
Included are template…
How do you compare: Results from the email and audience survey
Let’s discuss the results! Virtual roundtable is coming up in January, 2026. Topics include: The new metrics • # of Email subscribers as a percentage…
Peer-to-Peer Virtual Roundtable: Innovations in Event Strategies
 Live events generate significant revenue, foster powerful audience engagement, and present numerous content opportunities. Some niche publishers have taken the lead and evolved an event-first…
How one magazine built a great conference when a competing event folded
, LBM Journal, the magazine for lumber and construction suppliers, was late to the party. After publishing for 17 years, it did not launch an industry…