Meetups overlooked by niche publishers?
Using Meetup to help build email lists is an overlooked social media strategy.
The platform is similar to Facebook groups; the difference is that s…
Category: Events
Four Templates to make events more organized
Use these four core critical event documents to make your events turnkey and more organized, and track margins more easily.
Included are template…
Peer-to-Peer Virtual Roundtable: Innovations in Event Strategies
Live events generate significant revenue, foster powerful audience engagement, and present numerous content opportunities. Some niche publishers have taken the lead and evolved an event-first…
How one magazine built a great conference when a competing event folded
, LBM Journal, the magazine for lumber and construction suppliers, was late to the party. After publishing for 17 years, it did not launch an industry…
MeetUp hacks for publishers
Most publishers use META, X and LinkedIn to help build audiences. MeetUp, however, has unique strengths publishers often overlook. Here’s how to…
Niche Media Events Starter Kit
All the basics needed for a niche media to create a staff-managed event. This guide address staffing, ticket pricing, booth and sponsorship sales, wit…
Case study: Reverse Expo Adds $40,000 to B2B events
A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large …
Ryan Dohrn: How to produce a world class B2B event
Since so many niche publishers also rely on events for revenue and as community-builders, we asked producer Ryan Dohrn to share his secrets for creat…
How to use mass texting to communicate during live events
From Morning Brew to Ironman, more niche are using mass texting to communicate with attendees during an event. This report shows how to do it. Please …