The case for Buyers Guides and directories (and do you need one?)
At a recent roundtable, publishers shared how they are using directories and "what keeps them up at night" when solving directory issues.
Here is t…
Category: Revenue models
2025 Trends: 7 Top Innovations in Directories & Buyer Guides
Our August roundtable examined the top innovations in buyer's guides that publishers are currently working on. We identified 7 innovations with real-…
The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
LightNow campaign yields 1,300 leads for top advertiser
When lighting manufacturer consultant David Shiller took over LightNow, the magazine of the lighting industry, the path to growing the company was not…
Parking Today revamps its Buyer’s Guide
Buyers' Guides are increasingly important for niche media.
They are appreciated by audiences, provide a gateway drug to larger sales, but also pro…
Foodie publisher’s online marketplace is the secret sauce for revenues
Joe Spector founded the Local Palate, the magazine for southern culture and cuisine in Charleston, South Carolina without any media experience 14 year…
Report from the Niche Leadership Summit 2024
In a conference mostly populated by boomer-aged publishers, the influence of millennials nipping at their heels was everywhere to be found.
CFMG leverages magazine skills to provide digital services
A publisher who outperforms in selling digital services explains his strategy for products and pricing,
Jaunt Media has 5 new custom publishing projects underway
How one publisher developed a custom publishing division, why you should consider it, and pricing strategy. Media kit included.
How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue
Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate,…