Member profile: The next phase as Custom Publisher in Texas
Rodney Hand, publisher of the Addison Magazine in the North Dallas Corridor and Patron Magazine, is one savvy entrepreneur who leveraged his magazine…
Category: Revenue models
How to earn incremental revenues with affiliate sales
Hundreds of media companies, from CondeNast to Forbes, have started affiliate marketing programs, the “new form of advertising” by PR companies r…
Franchising comes to Niche Publishing
Can niche media find a new business model by franchising their operations? One publishing company is already doing it. Tom Britt, CEO of Towne Post Ne…
Shopping for the perfect niche market? Consider a small town
For publishers looking for their next niche start-up or acquisition, a list of small towns may be a great place to start. As Ryan Dohrn, CEO of Brains…
Case study: Reverse Expo Adds $40,000 to B2B events
A reverse expo can add $40,000 or more to some B2B events, according to a case study from MD Publishing, whose six events are responsible for a large …
Case study: How to add a title with a 50% margin
The beauty of some niche media is that even for very small companies after the first one or two publications, the next one titles can yield huge marg…
Dropping the magazine for an all-digital sales model
For publishers selling digital packages it helps to see models from other media companies. Here's an example of digital-only packages from a company t…
Annual Faces magazines are revenue winners
For publishers looking for a high revenue, high margin initiative, “Faces,” an annual high-end magazine, can deliver both.
The coffee-table-s…
How AIM Group pivoted into a $60 billion niche
In the 20 years from newspapers losing their classifieds to Craigslist being supplanted by more sophisticated marketplaces, one media quietly dominate…
4 e-commerce magazine super-stars and how they did it
In the category of e-commerce super-stars, selling books, courses, and self-serve advertising are three initiatives used by top publishers.
Here a…