This is Lauren. You hired her. Now what?
Let’s call her Lauren. A smart, motivated, educated millennial at an age somewhere between 28 to 42 today. Don Harkey of People Centric Consulting outlined…
Report from the Niche Leadership Summit 2024
In a conference mostly populated by boomer-aged publishers, the influence of millennials nipping at their heels was everywhere to be found.
Using AI to create and distribute social media for a podcast
Use AI to create and schedule social media for a content marketing podcast.
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Using YAMM for a gmail merge
A quick way to personalize 100 emails at once to reference their interest or your relationship is to simply use Google sheets. Here's a quick hack.
Which AI was best for creating a newsletter from our own content?
The good, the bad and the ungly and the prompts to do it for creating a newsletter from your own content
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
The Gist: October’s insider dose of Niche Media Buzz
Trending Statistica projects declines in print magazine circulation of 10.9% by 2024.  Newsletters have become a top revenue producer for niche media, especially for newsletter sales guru…
Neuromarketing says your brain on print is happier, buys more
Neuromarketing.com reports that a major contribution to understanding print's new superpower comes from the emerging field of neuromarketing science.
The Gist: September’s dose of Niche Media Buzz
Acquired Meliora Group, publisher of MCP, a magazine for the water purification and conditioning industry, acquired Cheese Record, the oldest trade publication for the global…