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Save time and grow revenues. Find practical strategies from leading niche publishers. Attend virtual roundtables, and connect with members by DM. Get ideas from top media kits, AI prompts for publishing workflows and more.
Connect with top publishers
How should niche media, dominated by magazine brands, talk to advertisers about the value of print?Â
It’s a tricky issue. On the one hand, print sales continue to decline in the face of reduced advertiser demand. Media brokers place almost no value on profitable print advertising sales. This white paper shows all the research you need, with sources and links to use.
James Cridland has built a $600,000+ one person media company that he runs part-time. Here’s how he does it.
Top reasons marketers are returning to print
There are almost as many business models as there are media sectors, well beyond the first three most common: Advertising, Subscriptions, and Events. Many have…
There are many reasons to create text channels: Texts have a
But increasingly, media are experimenting with other uses: charging for exclusive connections with columnists and editors, communicating with event attendees, and supporting e-commerce.
“It does not have to be local news. It could be someone who covers beer in Portland, or a national vertical," said David Cohn, who leads the team at Subtext, a platform that supports media text channels. He sees the trend reaching into other markets, such as life coaches, chefs, and fitness coaches. Here are ten use cases for publishers from events to paid subscriptions. (Please become a member to continue this report).
In the category of e-commerce super-stars, selling books, courses, and self-serve advertising are three initiatives used by top publishers.
Here are examples of how they are using these e-commerce formats to grow EBIDA, support premium memberships, stengthen the niche and increase value to advertisers. Please join as a member to access.
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