An interview with Justin Pardee, Raincross Gazette
Justin Pardee, owner and publisher of The Raincross Gazette, has a Newsletter First revenue model, having only sold newsletter adverting until late 20…
Category: Advertising
Create video commercials from a text prompt using InVideo AI
This AI tool can create a commercial with stock video and music from a prompt in a minute. Here's how one sales director at a publisher's digital age…
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
Neuromarketing says your brain on print is happier, buys more
Neuromarketing.com reports that a major contribution to understanding print's new superpower comes from the emerging field of neuromarketing science.
Should you show prices in the media kit?
The days of pricing grids are over. We looked at dozens of media kits that show the best thinking around the question of whether and how to show prici…
How to find competitive audience data using Similar Web
Unless your team engages in industrial espionage, what are the easiest ways to get the scoop on how your audience demographics stack up against your c…
Best media kits we’ve discovered: The showcase
One of NichePublisher's membership benefits includes the best media kits we’ve looked at from around the country. You can download them and see why …
At ParentsCanada custom content is the bread winner
ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small co…
10 steps to find advertiser leads using WIZA
If you’ve ever wanted to find someone’s email, or a leads list with emails in bulk, this is a great way to do it.
You will need purchase some c…
Wine Enthusiast grosses $1.5 million from retargeted direct mail campaign
Retargeted direct mail is one of the latest technological feats that provide outsized results from campaigns. A third party identifies the IP addresse…