The Ultimate Guide to Selling Lead Magnet Advertising
Let's get creative! We researched more than a hundred different lead magnet campaigns to find the best ideas that command top dollars from niche adver…
Category: Content Marketing
How they did it: Top content marketing strategies from niche publishers
The Niche Revenue Survey identified Content Marketing as one of the most under-developed revenue sources for niche media.
But some successful nich…
Using AI to create and distribute social media for a podcast
Use AI to create and schedule social media for a content marketing podcast.
Best visual ideas for sales promotions: A showcase
We looked at hundreds of sales promotions and media kits for teh best visual ideas and showcase them here.
At ParentsCanada custom content is the bread winner
ParentsCanada is an outlier that overperforms in selling content marketing mainly because that IS their primary revenue model. Find out how a small co…
HBR says marketers returning to traditional media + marketing
There's nothing like an article in the Harvard Business Review (HBR), Why Marketers Are Returning to Traditional Media, to make a case for adding nich…
The confounding simplicity of Industry Dive
The confounding simplicity of the Industry Dive model is more strategic than it looks. Here are lessons learned about the formula.
Seven Essential Niche Advertising Trends
It's no secret that advertisers continue to shift marketing budgets into digital media; however, what they are buying - and why - isn't always as clea…
Three sponsored content packages (and marketing tips)
It is not always easy to explain complex content marketing programs that involve a variety of content formats and distribution channels.
We’ve su…