The Advertising Membership Model at Fishing Tackle Retailer
One of the latest models to consider for selling newsletter advertising is the membership approach, which delivers recurring revenue year after year.
…
Category: Memberships & Subscriptions
How they did it: Building the Best of the Best of Contests at Omaha Magazine
At Omaha Magazine, the number one driver of email subscribers - currently 200,000 in a DMA of just over a million - is the Best of Contest, which stil…
The new metrics: Email/website visitors & direct traffic%
The metrics for niche media to track are changing. Here are the new metrics publishers are using now, with the first three being mission critical:
…
Managing opt-outs – and what causes them
s a niche publisher with a paid subscription model, I would rather lose a subscriber than get too many opt-outs from my email list.
Why? I know I c…
How they did it: Sample boxes create high-margin revenue streams
You don't need to be a high end fashion publisher to make big money from sample boxes. B2b publishers such as Parking Today and Fresh Cup, the online…
Shanfelt shows how META ads can power first party data
How Lacrosse Journal uses META ads, and Broadstreet promotes a white paper to directly generate registrations from social media. Google who?
How AsphaltPro, a free magazine, makes $50,000 a year in reader-driven revenue
Typically, high-end courses sold by B2B magazines do well in categories that require certifications and computer use, such as accounting, real estate,…
The secret sauce to high-end B2B subscription sales
One of the few niche media companies that obtain almost 100 percent of revenues from subscriptions is AP Now, a newsletter that covers everything rela…
Why did this B2B publisher start a Coloring Book?
So why did Asphalt Pro, the magazine for the asphalt paving industry, decide to become a comic book publisher?
Two niche publishers selling memberships and courses
For some niches, e-books and webinars are designed to capture an email or sell sponsorships.
But this is not always the case. A few creative media …